As you strategize a marketing technique to generate more leads, it becomes vital to pamper those potential leads who might convert into real-time buyers. If you approach 10 buyers there are chances that 1 out of 10 only will buy from you. That means 90% of your leads remain cold or either unconverted or untouched.
What can be done? The answer is to nurture them & you will see a big difference in your sales & that would make upto 50%.
Hence, in this blog we have written a brief introduction on 7 effective lead nurturing strategies that give a great opportunity to sellers like you to gain advantage & overcome competition. Read them below.
1) Targeted content
Nurturing leads with targeted content strategy is to deliver exact content to the exact person at the exact time. To do this first understand your buyer. What is his/her interest or objective to buy your product or service? See how your product/services will benefit him/her. Based on these data you can design your marketing content. This is what you say lead nurturing through targeted content.
2) Lead Nurturing through Diverse Channel
Gone are the days when email campaign was the only medium to communicate with potential buyers. Now we have the multi-channel technique to do the same. It integrates a combination of sending emails, social media interaction & engagement, highly decorated eBay template design to attract buyers, the stunning landing page of your eBay store design, direct sales etc.
3) Personalized Approach
Lead nurturing technique includes a personal approach towards potential buyer by addressing his/her questions & queries in person. That could be done by any means like phone, email, text messages etc.
Instead of sending your potential buyer a long list of shipping rates, taxes, price etc. send him/her an interactive calculator so that they can calculate the same by themselves.
4) Timely Follow Ups
A scheduled follow-up by an email or a phone call is the best practice to convert a lead into a real-time buyer. When you follow up a lead it shows that you are concerned about the buyer’s requirement. The same is reflected in buyer’s mind too. Hence, do it again & again.
5) Send Personal emails
Personalized emails tend to generate higher revenue compared to generic emails. Being personal is equal to being human. When you show a personal approach to your potential buyer they come to know that they are dealing with real humans and not any automated answering machines.
6) Lead Scoring
Though being an effective nurturing technique only 18% online sellers use it to contribute to their revenue generation. So, what exactly is lead scoring? Let’s understand it.
Lead scoring is a tactic to rank a particular buyer based on his/her level of interaction with your store pages or products they might chose to buy. In simple words, it is used to see what kind of visitor shows a certain level of engagement with pages, links, products, etc on your eBay store.
For this, you need to have an insight of your store pages like Facebook gives you.
7) Sales & Marketing Alignment
Both of them must be cohesive & well aligned to work & contribute towards revenue generation effectively accounting each other for converting a potential buyer into a real one. In short you will have to keep your sales team & marketing team conjoined to perform a task or track a lead.
Do you need more tips on nurturing your potential leads? Contact our expert team who design & deliver excellent eBay template design that is capable of generating & converting leads into buyers.
Get FREE quote today.
